Elks partner with My Radio 580 AM, HNIC talent on Punjabi broadcast
The Edmonton Elks are once again making broadcast history, as the team’s July 29th game against the British Columbia Lions will be the first professional football game broadcast in Punjabi.
The Elks announced a partnership with Edmonton radio station My Radio 580 AM on Tuesday, as the pair will bring Canadian football to fans on Alberta’s largest ranged ethnic radio station this Saturday.
With a Punjabi community of nearly 1-million in Canada, and over 125,000 in Alberta, ...