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November 25, 2021

Loyal fan base key to Elks’ future success

November 25, 2021 – Ian Murray, Chair of the Edmonton Elks Board of Directors issued the following statement clarifying comments made earlier this week about expanding the team’s demographic appeal:

“It’s important for me to clarify comments I made earlier this week about our ability to broaden our fan base and be more representative of our community and its broad demographics.”

“A portion of my comments, which have been noted in letters to the editor in the Edmonton Journal and SUN and shared on traditional and social media platforms, were clipped mid-sentence and didn’t capture my broader comments that we have dual challenges, which are:

  • Addressing the concerns of our existing fan base; and
  • Growing our fan base to be more representative of our great city.

“While I may not have eloquently captured my sentiments on the spot, my comments were in no way intended to offend our long-time and loyal fans, who have stood with this organization through thick and thin and been the foundation to our success for more than 70 years.”