The Edmonton Eskimos introduce a new $22 general admission pass – marking the lowest cost of entry to Esks home games in nearly a decade.
“We’ve heard from our fans that affordability is a barrier to more people attending games. We needed to address that and didn’t want to wait until next season,” says Mandy Johnston, Eskimos Interim President and Vice President of Finance and Business Administration.
“There is no thrill like Eskimos Football when the stadium is energized by tens of thousands of fans cheering on the Green and Gold, both for the fans and for team performance. We hope this adjustment will allow more to be a part of our live game-day environment, which is one of the best in the league.”
The $22 general admission pass, named the Empire North Pass, is available for each regular-season home game and includes all taxes and fees when purchased before game day. On game day, the price is $25, including all taxes and fees.
The pass gains fans entry to the stadium to gather as they please. General admission seating for purchasers is now open in the north endzone — located under the scoreboard, in the sections previously covered by sponsor tarps — should they want a seat. Assigned seating in the stadium remains available in all East and West in-bowl sections.
The Eskimos also announce all youth, aged 17 and under, receive free admission to home games now through the iconic Labour Day Rematch, presented by Nissan, in the Brickley’s Knothole Section and bronze seating sections.
In addition to the free youth admission, those aged 12 and under now receive free passes for the Eskimos Kids Club, presented by The Brick, giving them access to the field after every home for autograph sessions with players.
“The Eskimos are partnering with the City of Edmonton to provide this free youth admission for our summer home games. Both organizations are thrilled to open our gates to youth to experience and develop a deeper love for Eskimos Football,” says Johnston.
New pricing and free youth admission is available immediately.